Hajoca delivers same-day plumbing supplies across southern California with Curri

In Southern California’s fast-paced construction market, the pressure is always on. Keenan Supply, a Hajoca-owned plumbing distributor in San Diego, knows this all too well. Contractors expect same-day materials to keep projects moving, whether that means water heaters, pallets of pipe, or smaller boxes of fittings. With an in-house fleet already running full schedules, there’s not much room for error.

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That’s why Branch Manager Kellen Wiley turns to Curri.

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“The beauty is in your flexibility. Curri allows us to turn ourselves into a same-day distributor. If a customer needs something today, I can set it up and make it happen.”

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About Hajoca / Keenan Supply

Hajoca is one of the largest wholesale distributors in the U.S., with hundreds of branches nationwide. Keenan Supply in San Diego supports Southern California contractors on everything from commercial builds to residential plumbing projects.

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Filling the gaps in the fleet

Like most Hajoca branches, Keenan Supply operates its own trucks. But even with a dedicated fleet, there are always gaps:

• A customer calls in after the morning trucks have already left.
  
  
• A job site needs an urgent water heater replacement.
  
  
• A pallet needs to move between branches the same day.
  
  

Curri steps in to cover those situations without disrupting the fleet’s regular routes.

“We use Curri for flex,” Kellen says. “We’ve got our trucks, but Curri gives us the backup we need when something unexpected comes up.”

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Why Curri works for Hajoca

Curri has become integrated into Hajoca’s systems in part because of its familiarity with the distributor’s operations. “Your Director of Enterprise Partnerships comes from Hajoca,” Kellen notes. “He knows our system and the way we work, so the integration makes sense.”

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The features Keenan Supply relies on most include:

• Same-day coverage – Deliveries that would otherwise wait until the next day are handled immediately.
  
  
• Vehicle flexibility – Cargo vans and pickup trucks with racks are most common, but Curri offers box trucks when needed.
  
  
• Live tracking – Customers and staff know exactly where deliveries are and when they’ll arrive.
  
  
• Proof of delivery – Photos and signatures confirm the right products made it to the right place.
  
  
• Responsive support – “Curri has always been great about fixing problems and making things right,” Kellen says.

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The Southern California challenge

If there’s one drawback, Kellen says, it’s that driver coverage in San Diego is thinner than in Los Angeles.

“You guys have a lot of drivers in LA, but San Diego seems to be a dead spot sometimes,” he explains. “It can take two to three hours to get a driver assigned.”

Even so, the branch uses Curri every week—sometimes every other day. That reliability has helped Hajoca expand its service radius and cement its reputation as a responsive supplier across Southern California.

Real-world impact: saving a Trader Joe’s

One delivery stands out for Kellen. A commercial water heater failed at a Trader Joe’s, threatening to shut the store down and cost the contractor thousands in downtime fees. The part was in Corona, California but the job site was in San Diego—a time-sensitive gap too big for the in-house fleet to cover.

“I had to Curri water heater elements from Corona down to San Diego,” Kellen recalls. “The driver communicated with me the whole way, even when he got a little turned around near the college area. He called me directly, stayed in touch, and made sure it got delivered. It saved the customer from a costly shutdown.”

That kind of story is why Curri has become a trusted part of Hajoca’s playbook.

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Turning Hajoca into a same-day supplier

For contractors, time is money. Waiting an extra day for materials means crews sit idle, project schedules slip, and costs climb. With Curri, Hajoca can offer something competitors often can’t: same-day service across Southern California.

Kellen puts it this way:

“Curri provides the ability to turn yourself into a same-day supplier, which in our world is crucial. Customers don’t have to wait. That keeps them happy and keeps us competitive.”

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The business benefits

For Keenan Supply, Curri has delivered both operational and customer-facing value:

• Expanded delivery radius – With Curri, the San Diego branch reaches well beyond its normal routes, covering urgent jobs across Southern California.
  
  
• Improved customer satisfaction – Contractors get what they need the same day, without delays.
  
  
• Operational efficiency – The in-house fleet focuses on planned deliveries while Curri handles exceptions.
  
  
• Trust and reliability – Issues are rare, and when they do happen, Curri’s team resolves them quickly.
  
  

Continuous improvement

Kellen appreciates that Curri listens to feedback. He notes that while features like proof of delivery and tracking are essential, some booking steps could be simpler. “The AI that asks for item descriptions is kind of annoying,” he says. “Sometimes I just want to enter ‘box’ or ‘pallet’ without more clicks.”

But he also understands why drivers want the visibility. “It’s a two-sided thing. For them it matters to know what they’re picking up. And for us, live tracking and proof of delivery photos are non-negotiable—they’ve saved us more than once.”

He also recalls a recent minor hiccup when a driver assigned in the system appeared to be in a car, even though a cargo van had been booked. Support quickly clarified that another vehicle from the same fleet was handling it. “It was confusing for a moment, but you guys responded right away. That kind of responsiveness builds trust.”

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Looking ahead

Kellen is clear: Curri has already made a big impact.

“You’ve always been on top of it. You’ve always made things right. And that matters in this business.”

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From San Diego to Los Angeles and across Southern California, Hajoca’s Keenan Supply branch uses Curri to stay flexible, deliver faster, and keep contractors supplied. Whether it’s saving a Trader Joe’s from shutting down or simply turning a next-day delivery into same-day, Curri has become a trusted partner.

Want to transform your delivery operations like Hajoca? Learn more by booking a demo or get started immediately and book a delivery.